Redbox Essay

I. Executive Summary Redbox Automated Retail LLC was started in 2002. It started out being an experiment, funded by McDonalds, with grocery style kiosks and DVD rental kiosks. Within the first year Redbox dropped the grocery side and capitalized fully on the automated DVD vending machine rental. In 2009, Redbox became a fully owned subsidiary of Coinstar. A strategic evaluation of Redbox’s internal strengths, weaknesses, opportunities and potential threats are the bases of this marketing plan. While Redbox exhibits non-traditional marketing venues, they have proved to be successful marketing channels. A strong focus is put upon Redbox in contracting with Verizon for the implementation of streaming movies, maintaining the low price for rentals, and the convenience of the kiosks for the busy consumer. II. Environmental Analysis Since Redbox was originally tried as a grocery and DVD rental kiosk, the transition into only the DVD rental market was relatively easy. Redbox is not only its business name; it is also its aesthetic view. It is a fully automated video and gaming rental venue that is all contained within a 12 foot square red box, hence the name. Redbox positions its kiosks in high-traffic areas like gas stations, grocery stores, and pharmacies. These are strategically placed for their intended target markets to have a one-stop shop on their way home from work. The idea behind it was to entice the customer to rent a movie at a store that they are frequently shopping at, without having to make another stop. A. The Marketing Environment 1. Competitive forces. Redbox is in a highly competitive market. They face competitors such as Netflix and Blockbuster. Redbox leads in a competitive stand out by offering quick, convenient and affordable movie rentals. A Blu-Ray movie rents for $1.50 per day and a regular DVD movie rental is $1.20 per day. The Redbox network is nationwide and offers more than 30,000 convenient locations. (4) Blockbuster Express recently joined the kiosk movie rental market which led them to be a direct competitor to Redbox. They also have a leg up on Netflix as Redbox doesn’t require monthly contracts, which is highly appealing to the casual movie viewer. 2. Economic forces. With the present state of the economy, Redbox flourished when the demand for cheaper movie rentals increased. When the Blockbuster brick-and-mortar stores were forced to close, Redbox rentals jumped up 28% from 2010 to 2011. (1) 3. Political forces. There are no foreseen political forces that can alter Redbox’s operations. 4. Legal and regulatory forces. There are several laws and regulations that Redbox should abide by. But with Redbox being in a self-serve kiosk, it can make some of these laws and regulations harder to enforce. The Motion Picture Association of America sets the ratings on movies, and no one under the age of 17 can rent a rated R movie. Redbox does require age verification before renting the R-rated movie(s). The Federal Copyright Act â€Å"governs how the copyrighted material, such as movies, may be used†. (2) A rented or purchased movie doesn’t issue the right to show the movie outside one’s home unless that site carries a license for public exhibition. The Video Privacy Protection Act â€Å"prevents disclosure of personally identifiable rental records† without the written consent of the consumer. (3) The Entertainment Merchants Association regulates the industry for renting DVD’s and/or video games. â€Å"They protect the right to sell, rent, and /or promote the sale and rental of entertainment products and content†. (5) 5. Technological forces. With technology always increasing and new products are always being introduced, Redbox will undoubtedly be affected by technological advances. Consumers’ interest in renting physical movies will be on a decline with companies like XFinity offering the ability to stream movies online and watch them on any screen. Hollywood studios are also putting tighter reigns on places like Redbox. They are trying to delay the rental time frame from when DVDs are released to when they are available for rental. By trying to do so, they believe that it allows the consumer a chance to buy the movie before it becomes available for rent. And the studios receive a higher cut off of sales verses rentals. 6. Sociocultural forces. Today’s fast-paced society allows for less leisure time. Consumers are looking for convenience and easy to use products. Redbox offers a convenient service that allows renters to be able to rent-and-return anywhere at any kiosk. Customers can also reserve a movie online or via mobile apps and pick up at the nearest Redbox location (4). B. Target Market(s) Redbox has three main target market segments, the casual viewer, the family viewer, and the non-web savvy person. For first target market segment, Redbox markets towards the casual viewer. They have a policy of no monthly contract fees unlike their competitor, Netflix, who enforces a monthly fee. The casual viewer doesn’t rent enough movies or games to justify the fee. The casual viewer appreciates the ease and convenience of the locations of the Redbox. While Blockbuster also targets the casual viewer, Redbox is more appealing due to the inexpensive cost to rent a movie. The second target segment is the family viewer. Redbox positions itself in convenient locations for the ease of renting for the busy mom or dad. They can stop off at the grocery store or gas station on the way home from work and also pick up entertainment for the whole family, without having to make another stop. And the third target segment is the non-web savvy person. Netflix requires the use of the Internet to be able to rent movies. For those who either don’t have the technology available or those who are insecure of using a bank account or credit card number online, Netflix is not appealing. And with the focus Netflix on streaming movies online, they are pushing aside the lower income bracket who can’t afford the technology or those who don’t understand the technological lingo required for the streaming usage. That is where Redbox steps in and will capitalize on such consumers. Consumers are being forced to move from the brick-and-mortar stores to another venue of renting movies. With Redbox’s kiosks being user friendly and convenient, many of those consumers are trending towards the use of kiosks. Also the opportunity is becoming available for Redbox to take those valued consumers who are technologically savvy and offer them the option to stream videos online. C. Current Marketing Objectives and Performance Redbox’s current marketing objectives are to drive performance. They want to continue to drive customer loyalty, continue to engage their customers and grow profitability. By engaging their customers, Redbox is always looking to make the rental process more efficient and effective. They have installed several technology upgrades into the kiosks that will shorten the rental time frame by 20-30 seconds. They are continuously working on the most convenient locations and placements of the kiosks to drive their performance and grow profitability. Since 2002, Redbox has at least doubled, if not tripled, their revenue for seven years in a row. They distribute over 37 million disks to their field employees to install in the kiosks per year. Thousands of kiosks are installed every year. They have been able to build the infrastructure of the business to grow with the changing times, to keep up with the customer demands, and to grow their customer base into loyal customers. III. SWOT Analysis A. Strengths 1. Over 30,000 convenient locations nationwide 2. No monthly membership fees 3. Rent-and-return anywhere policy 4. Offers cheaper rental prices, $1.20/night, than its competitors 5. Largest DVD-rental kiosks operator B. Weaknesses 1. Limited access to titles, mostly new releases, and the schedule of release date depends upon the studio, not Redbox 2. Increased costs for DVD acquisitions due to Warner’s discontinued relationship with Redbox (9) 3. Marketing communication channels rarely used 4. Only accepts Debit or Credit Cards for methods of payment 5. Lacking web management in monitoring code sharing websites that allows for free rentals C. Opportunities 1. Tap into the market of streaming movies online 2. Now offers video game rentals at a relatively cheap price, $2/night 3. Mobile applications for IPhone and Droid for yet another ease of renting 4. $7 billion industry, in 2011, according to IBIS World D. Threats 1. Stiff competition with Netflix, Blockbuster Express, and Amazon 2. Websites like Hulu offering movies free of charge via the internet 3. Strained relationship with Warner Brothers by not accepting their terms of a 56 day waiting period to release new releases, resulting in increased costs for Redbox acquiring Warner Brother films (9) 4. Movie studio lawsuits stating they were only making 60 cents on new release movie rentals from Redbox, whereas they make $17 per sale of DVD at Wal-Mart. (9) IV. Marketing Objectives Unlike their major competitor Netflix, Redbox is not a big advertiser. Redbox mainly uses its internet website, in store cross-promotions, and their strategic placement of their red kiosks. On www.redbox.com, they showcase their movie and video game inventory and all their locations of their kiosks. One can also reserve the movies or games on the website and pick it up at the nearest kiosk location. It is a very simple, yet effective website. Redbox uses the placement of their eye-catching, red colored box as part of their marketing campaigns. They are strategically placed in high traffic areas and four wall stores. CFO Scott Di Valerio states that â€Å"Coinstar wants to be the leader of automated retail†. (14) Redbox also uses in store cross-promotions. Take the Orville Redenbacher’s promo, for example, on special marked popcorn boxes; there is a promo code for two free Redbox rentals, a coupon for a free 2-liter bottle of soda and a coupon for Orville’s poppycock popcorn. (15) Everyone associates movies and popcorn together so by running this cross-promotion, it brings new customers to Redbox and be able to experience the ease and convenience of usage. It has made family movie night just a little better. V. Marketing Strategies A. Target Market(s) Redbox uses the strategy â€Å"Think big, start small, scale fast.† All of the opportunities that Redbox reviews and pursues are in big spaces. They also look at new ventures who can realistically reach $100million in revenue in an allotted time frame. But before those big opportunities can be obtained, they need to start small. They believe in the right environment, which includes a small team, a few resources and time to hash over the details, so they can get to a point to accurately scale each venture. When that point is reached, Gregg Kaplan, Constar’s COO, says â€Å"It’s like unleashing the wonderful benefit that Redbox and Coinstar teams and the full organization can take against these opportunities.† (6) Redbox are placing more kiosks in more convenient places in hoping to increase more brand awareness, which is especially critical since they don’t spend much on advertising means. Mobile applications for iPhone and Droid are becoming intensely popular. The application will display a map of all the kiosks available in the area and also allows the viewing of what DVDs that kiosk has available. One can also reserve the movie via the mobile application and pick up at the nearest kiosk. B. Marketing Mix 1. Product. Redbox is the leader in DVD rentals, renting more than 1.5 billion discs to date, in over 30,000 locations. They boast on the fact that Redbox kiosks are available, within a five minute drive, to more than 68% of Americans. (4) And their rent-and-return anywhere policy makes Redbox an undisputable convenient place to rent moves. It is also possible to purchase the DVD at the kiosks or online at Redbox.com. 2. Price. The price to rent a DVD from a Redbox kiosk is astronomically cheap. It costs $1.20 to rent movies, including new releases, and $2.00 for video games. The rental period lasts until 9pm the night following the rental purchase. For each additional day you keep the movie, you are charged the rental fee plus tax per day. If you happen to hold the DVD for 20 days, you are charged $24 plus tax, $34.50 for Blu-Rays, or $60 for video games and the disc becomes yours. (4) These cheap prices have caused a strained relationship with the movie studios in Hollywood. They only earn $.60 per movie rental, where as they earn $17 per DVD sale, no matter the selling price. 3. Distribution. Redbox installs their kiosks in convenient, easy to access places, such as grocery stores, drug stores, restaurants, convenience stores, and large retailers like Wal-Mart. According to Coinstar’s 2011 10-K report, they have 35,400 kiosks available nationwide, each holding about 630 disks. (11) They are available in every state, including Puerto Rico. The kiosk is like the traditional brick-and-mortar video rental store, but only occupies up 12 square feet. Consumers access the movie database via a touch screen, make their selection(s), swipe their credit/debit card, and receive the DVD or video game(s). It is meant to be a quick, efficient and fully automated rental process. The kiosk scans the bar codes of the movies or games to keep track of its inventory. Bar code scanning allows them to track the rentals and the returns easily, especially when they offer the rent-and-return anywhere policy. 4. Promotion. Redbox sends promo codes to individuals who have signed up to receive emails. They also send promo codes via text messages. Those test messages results in a free rental once per month. Another promo Redbox offers are gift cards via email that gives the recipient a code for a free rental. In 2009, Redbox added a free mobile application for iPhone users and in 2011 they made the application available for Android users. The application allows users to sort through the available titles, find a kiosk location, and reserve a movie all from a smartphone.

Strengths And Strengths Of Leadership Essay - 1180 Words

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Use Of Inferential Statistics And Apply It For A Research...

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We will write a custom essay sample on Is404 Final Study Guide or any similar topic only for you Order Now p5 Need to know access control systems consists of 3 elements a Policies b Procedures c Tools 3. p16 The purpose of access control is to regulate interactions between a subject and an object, such as data, a network or device 4. p8 Need to know the Confidence in any authentication system can be measured by two components : the type of correlation and the number of authentication factors 5. p21 Access control threats cannot be 100% eliminated because new ones are constantly being devised. . p26-27 Quantitative risk assessment relies on several calculations a Single Loss Expectancy (SLE) b Annual Rate of Occurrence (ARO) c Annualized Loss Expectancy (ALE) 7. p24 Social engineering is the single most common strategy attackers use and it’s also the most effective 8. p35 Under system application domain, patch management is what? Can be used to address security threats 9. p30 Where are access controls needed most? Unless there is an asset of special importance stored on the network , it is unnecessary to place separate access controls on each asset 10. 45 Significant lots of overlap in security layers 11. p45 A classification scheme is a method of organizing sensitive information into various access levels. 12. p46 Anyone can gain access to unclassified information through legal means via the Freedom of Information Act (FOIA) -13. p48 The privacy act of 1974 is related to the federal government. 14. p52-53 Why would you need to classify data? – Risk avoidance 15. p58 Operational efficiency: * The right information * The right people * The right time 16. p71-72 What’s a key requirement for HIPAA? – Security and privacy of Health data 17. 77 FERPA * Computer media * Written documents stored in the student folder * 18. p89 IT security policy framework consists of: * Policy * Standard * Guideline * Procedure 19. p107-108 Kinds of security breaches: * System exploits * Eavesdropping * Social engineering * Denial of Service Attacks * Indirect at tacks * Direct Access Attack 20. p98 Federal and state laws have been created to act as deterrents to information theft. 21. p99 DMCA Digital Millennium Copyright Act – allows unauthorized disclosure of data by circumventing an established tech measure. 22. 120 Customer access to data is the advent of the internet had made it easy for customers to order merchandise. 23. p130 Separation of responsibilities if an attacker compromises one account he or she will get denied for another account 24. p152 Acceptable Use Policy AUP – Defines how an employee may use equipment. 25. p143 Social engineering is a strategy in which hackers exploit the general human trust: * Assumed identity * Believability * Multiple Contacts * Request for Help 26. p148-149 Job rotation reduces risk factors with separation of duties 27. 166 You can manage a ACLs in Microsoft using windows active directory or NFS version 4 28. p172 UNIX right are : read, write, and execute 29. p172 No permissions has a value of zero 0 30. p165 Secure DIM – Another method is to secure the communications channel. You can use protocols such as Secure Socket Layer (SSL) to accomplish this 31. p168 Delegate Access Rights are granted from something that owns an object to another user or system 32. p209 Media Access Control is based on the sensitivity of the information contained in the objects. 33. p209-210 Role based Access Control: * Role assessment Role authorization * Transaction authorization 34. p219 Kerberos uses strong cryptography in order for the client to prove its identity to the server – Single Sign in Method SSM 35. p228 All access point within a range display their SSIDs 36. p218 2 Factor Authentication: something you have, something you know, something you are 37. p280 Need to know the three different types of remote access authenticating protocols: PAP- CHAP- PPP – 38. p273 Need to know the purpose of AAA : Authentication, Authorization, and Accounting 39. p285 In ternet Key Exchange IKE, is the de facto standard of IPsec 40. 280 TACACS provides flexibility to network administrators by implementing AAA capabilities. RADIUS does not 41. p285 Web Authentication is needed where VPN is not available. 42. p293 Single server provides central digital signing and verification services 43. p306-307 PKI does not ensure that the end user can be trusted 44. p312 Authentication service validates the subscribers credentials for the registration authority prior to the request for a digital certificate 45. p304 Non repudiation is a concept of assuring the originator cannot refute the origin of a statement document 46. 326 One advantage to non-intrusive testing methods can uncover valuable information about potential vulnerabilities. 47. p327 Vulnerability Assessment is the first step to hardening the network * Network scanners * Port scanners * Web Application scanners 48. p332 Breach response is double blind 49. p334 Code injection is an attack when a hacke r injects malicious code into an input field, usually a web application 50. p340 The penetration testers is the major deliverable from any penetration test is the analysis and report delivered to the organization How to cite Is404 Final Study Guide, Essay examples

The Somber Dance Essay Research Paper The free essay sample

The Somber Dance Essay, Research Paper The Somber Dance Theodore Roethke, poet and writer, has contributed many well-known pieces to American literature. Roethke wrote near to 200 notebooks worth of verse forms. Merely three per centum of the verse forms in his notebooks were really published. Most pieces, well-known to the populace, are aggregations of verse forms such as The Waking, which he won a Pulitzer award for in the mid 1950? s. The Lost Son and Open House are two other aggregations pieces of Roethke. A twosome novels besides helped this draw a bead oning writer and poet accomplish his position among literature ; Words for the Wind and The Far Field. All of the plants merely mentioned were non achieved by Roethke until he was good into his late 20? s. As a kid, he was barely one who would hold been expected to go a major American poet. Saginaw, Michigan, 1908, Otto and Helen Roethke welcomed their boy Theodore into the universe. Theodore? s hereafter relationship with his parents would non be a considerable particular one, particularly with his male parent. Otto, a floriculturalist and nursery proprietor would hold his temper swings with his two boies. Mood swings increased as Otto? s ingestion of intoxicant increased. On the outside it seemed Theodore could manage his male parent? s atrocious drunken and opprobrious side. Old ages subsequently, Theodore would show his true hurting emotionally and physically in several of his verse form. As for Charles, his brother, it was obvious he could non manage the hurting. Charles committed self-destruction when Theodore was 14. Several months afterwards Otto passed off of malignant neoplastic disease. These two deceases did non halt Theodore in his paths. He graduated high school and went onto University of Michigan and subsequently to Harvard for alumnus survey. Harvard is where Roethke foremost began to discourse and compose poesy openly. Theodore? s calling began as an English teacher at a college in Pennsylvania. Just a few old ages subsequently he became an English professor at University of Michigan. Roethke was a well-liked professor. He ever wanted to be remembered as unique. In order to carry through being alone, Theodore would on occasion extend the schoolroom Sessionss into a local saloon. Some of his former pupils are well-known 2 poets now such as Richard Hugo and James Wright. During his employment at University of Michigan, Theodore began holding nervous dislocations and a little job with alcohol addiction. His male parent? s jobs with intoxicant is reflected in Theodore? s usage of it. The nervous dislocations, nevertheless, finally led him to the infirmary. He tried excessively difficult to be such an outstanding professor by making excessively much. His head was non able to maintain up with his organic structure. Many colleagues did non understand the mental jobs Roethke was holding and assumed he was mentally insane and incapable to go on learning. This began interfering with his occupation. Thingss started looking up nevertheless when he re-united with one of his former pupils, Beatrice O? Connell. The two fell in love after and became married when Theodore was 45. His felicity in his matrimony did non maintain away his mental defeats though. It was interfering with work one time once more and was fired from University of Michigan the same twelvemonth of his matrimony. The freshly married twosome decided to drop everything and travel to Seattle, Washington. Roethke found a occupation instantly at University of Washington as an English professor. Although he and his married woman neer had any kids they lived a more peaceable life in Seattle. In 1963, merely ten old ages after his matrimony to Beatrice, Roethke passed off from a bosom onslaught. Before go forthing this universe though, he left behind an extraordinary verse form, ? My Papa? s Waltz? . My Papa? s Waltz The whisky on your breath Could do a little male child dizzy ; but I hung on like decease: Such waltzing was non easy. We romped until the pans Slid from the kitchen shelf ; My female parent? s visage Could non unfrown itself. The manus that held my carpus Was battered on one metacarpophalangeal joint ; At every measure you missed My right ear scraped a buckle. You beat clip on my caput With a thenar caked hard by soil, Then waltzed me off to bed Still cleaving to your shirt. 2 ? My Papa? s Waltz? was written in 1948. The chief topic to this verse form is a kid? s memory of his opprobrious, alcoholic male parent and their love/hate relationship. It takes topographic point at dark. This is shown through the 2nd to last line, ? Then waltzed me off to bed? . The scene is the household? s place due to the description of a kitchen and heading to bed ( The glass house, p29 ) . Due to Roethke? s relationship with his ain male parent, this verse form reflects his ain yesteryear childhood. An illustration of his usage of similes include, ? The whisky on your breath/Could make a little male child dizzy ; / But I hung on like death. ? Roethke besides uses imagination and a consolidative construction to convey the relationship between a kid and his male parent. These two elements make it possible to pass on the emotional bond between parent and kid to the reader ( Essaies on the poesy, p122 ) . ? The manus that held my wrist/ Was battered on one metacarpophalangeal joint ; / At every measure you missed/ My right ear scraped a buckle? gives the reader an highly clear apprehension of the opprobrious state of affairs ( Essays on the poesy, p124 ) . After this image is successfully painted in the reader? s head, the author does the close impossible. He has conveyed the emotions of a very personal bond that could non be grasped on our ain. Merely with the aid of imagination and construction do we acquire a glance of the lives of these two people and experience the emotion that they feel. The full verse form is based on Roethke? s ain childhood life. Theodore Roethke is highly of import to today? s literature. This is based on the fact of his ability to utilize imagination so vividly that the reader can non assist but experience emotional when reading most of his poesy. I am certain Roethke was able to utilize this imagination so good because of so many memories stuck in his head from his uneven relationship with his male parent. I was able to understand and acquire into this verse form wholly due to the imagination used. Plants Cited Seagar, Allan. The glass house ; the life of Theodore Roethke. New York: McGraw-Hill, 1968. Stein, Arnold Sidney. Theodore Roethke ; essays on the poesy. Seattle: University of Washington Imperativeness, 1965. The Academy of American Poets. Ed. Melissa Ozawa. 1997-2000. 17 October 2000 *http: //www.poets.org* .

Top Spring Break Destinations 2017

College students are now beginning waves of spring break trips around the country, and some are even traveling abroad. Here’s this year’s top spring break destinations: 1. Austin, TXThough not necessarily considered as a typical spring break destination, Austin has become an increasingly popular city to visit. Enjoy the warm weather with good barbecue, music and a chill vibe with your friends. If your spring break happens to land in the middle of March, you can catch the SXSW events. Whether you’re interested in technology or music, there’s something for everyone. 2. New Orleans, LONew Orleans has always found a spot on this list. With its vibrant nightlife, music scene, and unique cuisine, it’s hard for college students to ignore as a potential travel destination. Though, many students do go early and try to catch Mardi Gras over a weekend, as it’s typically earlier than most college spring break holidays. 3. Las Vegas, NVWho can leave out Vegas? It is the spring break destinations for college seniors who want to go all out before they graduate. With pool parties, night clubs, shows, and all-you-can-eat brunches, Vegas has it all. 4. Miami, FLWant to get some sun? Miami is also another hot spot for college students on spring break. Enjoy the sun and beach during the day, and try some of the best Cuban food in the U.S. at night! 5. New York, NY The Big Apple is always a good place to visit, anytime of the year. You can hit all the touristy spots like Times Square, Broadway Shows, Central Park. Or, you can dig deep and explore newer, trendier areas of NYC in Brooklyn. Honestly, your only concern is not having enough time to do everything you want in the city. 6. Los Angeles, CA Much like NYC, Los Angeles is a city that attracts students all year round. It has the nightlife, the beaches, and the good food. You can go hiking, or you can chill by the Santa Monica pier. It is such a big city with differing neighborhoods, you are bound to find something you enjoy. 7. Orlando, FL Who says Universal Studios is only for kids? Especially with Harry Potter World, Orlando is easily one of the most popular destinations for students to go during spring break. 8. Punta Cana Spring break is a good opportunity for students to travel abroad, and Punta Cana is one of the biggest attractions. Book yourself into one of those all inclusive resorts and you don’t have to worry about anything except for having fun with your friends! 9. The Bahamas Yet another option abroad for students who want a beach vacation. You can fly there directly and enjoy your spring break on one of the islands, or you can takea cruise from Miami. Whatever you choose, you’re bound to have a memorable time. 10. Colorado Not everyone enjoys the sun and the beach. For those who enjoy the cold, Colorado might be the best spot for you, especially with the snow season we’ve been having this year. Go on a ski trip with your friends at some of the best mountains in the country. Where are you going this spring break? Comment below and let us know! Remember, wherever you go, be smart and be safe!